Product & App Development

Building Digital Products That CreateStronger Customer Relationships

Trusted by:

Curly Tales

The Challenge

Curly Tales had successfully built a loyal audience across digital channels, but social media alone limited how users could discover, save, and engage with recommendations.

The challenge was to create a dedicated platform that could bring together food, travel, lifestyle, and local experiences into a single mobile-first ecosystem while remaining true to the Curly Tales brand.

Our Approach

We (through our partner firm Innowrap) partnered with Curly Tales to design and develop a mobile application built around how people discover experiences today.

Rather than simply repurposing website content into an app, we focused on creating a product experience that made exploration more intuitive. Users could discover places, browse curated recommendations, save experiences, and access content through a platform designed specifically for mobile engagement.

The app brought together Curly Tales' content, community, and recommendations into a single destination, creating a stronger connection between inspiration and action.

Impact

Mobile-First

Transformation

Successfully transformed Curly Tales from a content-first platform into a mobile-first experience.

Unified

Discovery

Created a dedicated destination for food, travel, lifestyle, and local experience discovery.

Scalable

Foundation

Established a scalable digital product capable of supporting future platform expansion.

Beyond One Product

Our work extends beyond content and marketing into digital product development, helping brands create platforms, applications, and technology experiences that strengthen audience engagement and support long-term growth.

The Bigger Picture

As brands evolve, websites and social media channels are no longer enough to own the customer experience. Mobile applications and digital products enable brands to build deeper engagement, create direct relationships with users, and unlock new opportunities for growth.

One such example is our work with Curly Tales, one of India's most recognisable food, travel, and lifestyle media brands.

By helping Curly Tales create a dedicated mobile experience, we enabled the brand to move closer to its audience—transforming inspiration into discovery through a platform designed for how people explore today.